M 3/4 Crisp (EIB 503-510); Case Study: Fennel, Kalsow, and West (EIB 486-500)

Topic: Marketing

1. According to Crisp, why does persuasive advertising undermine our automony while informative advertising does not?

2. What uses of informative advertising does Crisp also criticize?

3. Do you think that the Fingerhut company was manipulating their low-income customers or merely providing a service (i.e., credit) that no one else was willing to provide?